Veteran direct marketer Vince Andaloro is targeting consumers born during the 40's, 50's and 60's with his newest product, Boomer-Pak. The comprehensive program markets products and services to "boomers" utilizing direct mail, door hangers and newspaper free standing inserts and co-op mailers."The boomer demographic currently comprises close to 30% of the U.S. population," says Andaloro "As a result, more and more products are being developed for these consumers, and Boomer Pak is an extremely effective way to reach them directly." Boomer-Pak handles each campaign completely in-house and dedicates a substantial amount of time to research. "The beauty of our program is that we offer a direct hit," continues Andaloro. " We continuously update our data to ensure that if a company wants to reach consumers born between 1946 and 1964, Boomer- Pak won't miss." Boomer-Pak is available nationwide and customizes campaigns for any U.S.

market based on boomer demographics.Boomer-Pak has also quickly expanded to offer in-house creative, as well as distribution. "We know our market very well," says Andaloro. "When it comes to marketing materials, we know what works and what doesn't. This saves our clients time and ultimately cost."Boomer-Pak is a member of the niche marketing firm Latin-Pak, which also includes Black-Pak, Asian-Pak, and Rainbow-Pak. The Boomer-Pak operates a centralized production facility based in St.

Louis, MO, which allows for faster production and distribution. Boomer-Pak maintains additional sales offices in Los Angeles.Boomer-Pak is located at 141 Chesterfield Industrial Parkway, Chesterfield, MO 63005. The company maintains a web site at: www.boomerpak.com.