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Get More Readers for Your Blog, Get More Customers

There are several ways to make your blog one of the “hot” blogs online.  Traditionally, those companies that have the largest star-power have had the most popular blogs, since everyone loves to read about celebrity or success.  However, a great many smaller companies and individuals are developing large followings on the web. You can, too, with this simple lesson.

Keep it Rich

Keyword-rich, that is. Blogs are a great way to generate keyword-rich content, especially if you update your blogs each day. In fact, for some smaller businesses, blogs make more sense than hard-to-create web pages.  Blog software makes creating a blog almost automatic while the spiders on search engines seem to favour high-quality and often updated keyword-rich blogs. 

Steps to take:

•Keep keyword content high with plenty of keywords.  As you write your blog entries, do try to use not only keywords having to do with your topic, but also synonyms for your keywords.  This will help your readers find you more easily on the Internet.  For example, if you offer discount fashions, use a variety of keywords, including “discount fashions,” “cheap designer wear,” “discount clothing” and others.

•Provide quality, often-updated content.

•Specialize.  The best way to make use of the search engine optimisation of blogs is to narrow your focus.  Rather than developing a hodgepodge of ideas and themes, write with one theme in mind.  It will help ensure that people looking for information on your topic will always find you through a search engine.

Join the Community

Make sure that you promote your blog by joining the blogging community.  Creating a larger presence for your blog online will result in more blog readers and possibly, more customers:

•Add the address for your blog to email signatures and include mention in any ezine or email newsletter you have to let readers know about your blog.

•Mention your blog on appropriate forums.  For example, if your company offers resume writing services, consider writing about your blog in job-hunt forums. 

•Allow for readers’ commentary on your blog.  Many online blog publishing programs already allow this.  If your readers can post their comments and read the comments of other readers, they are more likely to return to your blog regularly, and so keep your company name in mind.

•Make your blog searchable through your interests. Many blog programs allow you to create a user profile, which allows readers to search for you and your blog by interest topic and locations, in many cases.  Do not overlook this simple way to draw readers.  Simply fill out your profile, taking care to use many “interests” to attract more readers and browsers.


 
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